• Objectives of Online Marketing
• Elements of Successful Digital Strategy
• Secrets of Successful Digital Marketing Campaigns
• Practical: Defining a Business Objectives

• Digital Banner Designing
• Graphic Design Fundamentals
• How to Use Canva?
• Logo & Graphic Designing
• Live Practice– Designing Logos and Banners

• What is Domain Name?
• Types of Domains and Extensions
• How to Buy Right Domain Name?
• What is Web Hosting, cPanel & FTP Account?
• What is Domain Marketing?
• How to Sell a Domain Name?
• Top Domain Selling Platforms

• What is SEO?
• Importance of SEO
• How do Search Engines Work?
• Introduction to SERP
• Different SEO Techniques
• Top Ranking Factors
• Black Hat vs White Hat SEO
• Different Google Algorithms
• On-Page SEO Basics
• Off-Page SEO Basics
• Technical SEO Basics
• Technical SEO Advanced
• Advanced Keyword Research
• Working on On-Page SEO
• Working on Off-Page SEO
• Local SEO
• Mobile SEO
• Google Search Console in Depth
• Indexing in Search Console
• Fixing Errors in Search Console
• HTTPS & SSL Certificate
• Optimizing Website Speed
• SEO Case Studies
• eCommerce SEO
• SEO Reporting

• What is Google AdSense?
• Account Approval & Account Setup
• AdSense Guidelines & Requirements
• Niche Content Research
• Traffic Strategy

• Basics of Google Analytics
• How to Set Up Google Analytics?
• Concept of Cookies
• Understanding Website Analytics
• Reports in Google Analytics
• Users/Access in Google Analytics
• Audience Creation in Google Analytics
• Google Analytics for SEO
• Google Analytics for PPC Campaigns
• Important Metrics in Google Analytics
• Ecommerce Tracking
• Analytics Report Creation
• Filter Creation
• Understanding Attribution
• Alternatives to Google Analytics
• Similar Products
• Link Tracking
• UTM Parameters

• What is Google Tag Manager?
• Setting up Google Tag Manager
• Why Integrate GA and GTM?
• Components of Tag Manager
• Tags, Triggers, and Variables
• Setting up First Tracking
• Tracking Videos
• Tracking Links
• Tracking Visible Elements
• Tracking Scrolls
• eCommerce Events Tracking With GTM
• Facebook Pixel + GTM
• Facebook Events Tracking With GTM

• What is Email Marketing?
• How to do Email Marketing?
• Top Tools for Email Marketing
• Automation in Email Marketing
• Omnichannel Marketing
• How to Write an Email?
• Important Metrics for Email Marketing
• Call to Actions in Email Marketing
• Email Cycles
• Conversion Rate Optimization
• Spam Score in Email Marketing
• Lead Generation
• Email Marketing Funnels

• Basics of Facebook Ads
• Working of Facebook Ads
• Types of Facebook Ads
• Objectives of Facebook Ads
• Audience and Targeting Optimization
• Placement Options in Facebook ads
• Ad copies and Copywriting
• Landing Page Optimization for Relevancy
• Buyer Persona
• Understanding Advanced Facebook Pixel
• Facebook Analytics
• A/B Testing
• Tracking Options
• Spying Competitors
• Facebook Ads for Affiliate Marketing
• Running All Objective Ads
• Running Video Ads
• Running Dynamic Ads
• Strategies for Facebook Ads
• Retargeting and Remarketing Ads
• Lead Generation & Funnels
• Reporting for Facebook Ads
• Facebook Messenger Marketing
• Facebook Scaling Models and Strategies
• How to Get Clients for Facebook Ads?
• Different Facebook Marketing Tools

Instagram Marketing

• Instagram Profile Creation
• Profile Customization
• Best Practices for Instagram Posts
• Instagram Growth Strategy
• Importance of Hashtags
• Working of Instagram Algorithm
• Running Ads on Instagram
• Case Studies

LinkedIn Marketing

• Introduction to LinkedIn
• Best Practices for Profile Setup
• Best Practices for Posts
• LinkedIn Advertising
• Facebook vs LinkedIn Advertising
• LinkedIn Ad Objectives
• LinkedIn Ad Formats
• Scheduling Options
• Billing Account Setup
• Practical- LinkedIn Ad Creation
• LinkedIn Automation

Twitter Marketing

• Introduction to Twitter
• Working of Twitter Algorithm work
• How do Businesses Use Twitter?
• Twitter Advertising
• Billing & Account Setup
• Types of Twitter Ads
• Audience Bidding, Budgets, and Creatives
• Case Studies

Quora Marketing

• Introduction to Quora
• Working of Quora Algorithm
• Quora Profile Best Practices
• Building Quora Profile
• Answering Questions Perfectly
• Quora Traffic Building Strategies
• Types of Quora Ads
• Live Case Studies

Pinterest Marketing

• Pinterest Marketing
• Brand Building on Pinterest
• Pinterest Content Strategy
• How to Drive Engagement?
• Optimizing Profile and Best Practices
• Influencer Marketing
• Analytics, Measurement Tools, and Ads

• Introduction to Google Ads
• How does Google Ads Work?
• Different Types of Google Ads
• Importance of Landing Pages
• Understanding Search Ads
• Search Ad Creation, Optimization, and Reporting
• Understanding Display Ads
• Display Ad Creation, Optimization, Reporting
• Understanding Remarketing Ads
• YouTube Ads
• Running App Install Ads
• All Settings in Google Ads
• Call Only Ads
• All types of Audiences in Google Ads
• Optimizing Different Google Ads
• Conversion-based Campaigns & Optimization
• Tools Related to Google Ads
• Competitor-oriented Ad Campaigns
• Strategies for Ad Campaigns
• Shopping Campaigns
• Scripts & Tracking

• Introduction to SMO
• Social Platforms & Supported Content
• SWOT Analysis
• Content Strategies According to Platform
• Power of Organic Reach
• Facebook Page/Profile optimization
• Lead Generation Organically
• Using Chatbots for SMO
• Tools for SMO & Post Scheduling
• Creating Social Media Calendar
• Client/Agency for Social Media
• Tools for Social Content Creation
• Algorithms of Social Media Platforms
• Rule of Consistency on Social Media
• Tools for Content Ideas
• Social Media Best Practices
• Influencer Marketing
• SMO Report Creation

• Earning as a Freelancer
• Top Freelancing Platforms
• Building Freelancing Profile
• Live Walkthrough: How to Win Projects?
• How to Set Pricing for Your Services?

All our trainers are industry experts having 5 to 10 years of experience in online marketing. For certain modules, we also introduce specialized trainers.

Yes. Once the complete course is covered, we provide you with a professional digital marketing certificate that helps you explore great career opportunities.

Yes. We offer three days of free demo classes so that you can check the quality of our digital marketing course. When you are satisfied, then you can enroll yourself and jumpstart your learning.

Yes. Digital Marketing Academy is one of the best digital marketing institutes in Meerut. After the course completion, we help you in interview preparation and internships.

Yes. Digital marketing is a unique and completely skill-based field that doesn’t require any degree or prior experience. You can learn digital marketing after class 12th and make a career in it.

There are several benefits of SEO and digital marketing course. You can find numerous great opportunities in this field. For instance, you can become an SEO Expert, Social Media Manager, YouTube Marketer, PPC Expert, Email Marketing Specialist, Google Ads Expert, etc.

You can also start blogging, create a strategy for it, learn affiliate marketing, and earn huge amounts of passive income.

Moreover, when you have the right skills, you can create your own website, do its SEO to bring relevant traffic, sell your products and services, and grow a business.

Digital Marketing Academy is the leading institute for digital marketing in Meerurt, when it comes to classroom-based learning.

• SEO
• Social Media Marketing (SMM)
• Google Ads
• Facebook/Instagram Ads and Marketing
• Twitter Ads and Marketing
• Content Marketing
• Email Marketing
• PPC Advertising
• Affiliate Marketing